New partnership for mothers in crisis


C&A and C&A Foundation, have teamed up with the charity, Save the Children, in a three-year, multi-million euro international alliance to support millions of mothers who are coping with humanitarian crises. Projects will focus both on disaster preparedness, as well as immediate response to emergencies.

“Emergencies and humanitarian crises happen all too often. Statistics show that more than 250 million children under 5 years of age live in countries affected by armed conflicts. In these circumstances, it is extremely difficult for mothers to keep their children safe and healthy," says Hans Ploos van Amstel, Co-Chief Executive Officer C&A Europe. “We feel a responsibility towards families and the communities. Mothers lie at the heart of both. That is why we want to help empower mothers and children affected by emergencies."

C&A and C&A Foundation have established a legacy of supporting in humanitarian relief efforts through various partnerships worldwide.

“We felt that the time was right to consolidate our efforts and work more efficiently through one global partner," explains Leslie Johnston, Executive Director of C&A Foundation. “We were looking for a passionate partner with the capacity and resources to both work proactively to prepare for disasters, as well as respond quickly and efficiently to emergencies worldwide."

Save the Children was a natural choice of partner not only because of the work the organisations have done together in the past, but also because it operates in C&A and C&A Foundation's key locations.

“Children and mothers are particularly vulnerable in emergencies and crisis situations," adds Jasmine Whitbread, CEO of Save the Children International. “We are very pleased that we have – with both C&A and C&A Foundation – found passionate and engaged partners that care for the lives of the millions of mothers and their families that are struggling to survive in conflicts, crises and disasters. Together we will be able make a difference."

In addition to the funding provided by C&A Foundation, C&A will also involve its employees and customers in supporting the partnership, adding additional resources to further contribute to the vision of Save the Children: A world in which every child attains the right to survival, protection, development and participation.

Click here for more about the partnership

Click here to download the complete press release.