Shaping a good fashion future 



C&A Foundation is about fundamentally transforming the fashion industry.  We are not looking for incremental change that will mitigate or lessen damage.  We are looking for disruptive change that will spark a whole new way of thinking.  We are looking for new ways of working and new business models that will drive our industry towards becoming a true force for good.   

But for true transformation to occur, innovative solution can’t stay in the fringes. Solutions, like circular economy, must be taken to scale.  And for new business models to scale, we need to help bolster demand, enable policy change, and create open, credible and robust data to inform decision-makers. 

That is why C&A Foundation commissioned two studies to examine the different pathways for transitioning to a more sustainable fashion industry through circular economy. In December, we will launch the reports: “Pathways to Transformative Change" by DRIFT, and “Governance for the Circular Economy” by Origame Consultancy. 

Pathways to transformative change  

Together, with our partner Fashion for Good, we asked the systems change research institute, DRIFT, to develop a study the root causes of persistent problems in the fashion industry and to identify the potential patterns, pressures and levers related to transformative change.  

“We wanted to stress test our hypothesis that a transition to circular fashion is indeed necessary and that we have the right strategies in place to foster this transition”

Douwe Jan Joustra, Head of Circular Transformation.  

DRIFT’s journey to understand the dynamics of transformative change was one of collaboration. Our partners and industry leaders, such as Ellen MacArthur FoundationFashion Revolution and the China Institute of Public & Environmental Affairs, participated in interviews and joined a series of workshops to share knowledge and give inputs on the different pathways for implementing circular business models.  

The six transition pathways created by DRIFT, and presented in the report, are narratives of transformative change that set of specific interventions including: (1) proof of concepts, (2) increasing & bundling demand, (3) capacity building, (4) worker & community voice, (5) transparency & accountability, (6) advocacy. 

The analysis by DRIFT shows that circular fashion has a critical role in transforming the sector and has enlightened us on how we to can improve our strategies to drive the transition to circular fashion. The findings of the report we used to create our C&A Foundation Circular programme’s Theory of Change, which will be published later this month.  

Re-thinking governance for Circular Economy 

In the “Governance for the Circular Economy” report, Origame explores the conditions and dynamics for governance with global thought leaders and circular economy innovators.  

This publication is an overview of interview results with different stakeholders on the future of governance, placed in the context of circular economy and aims to inspire corporate boardrooms, public policy bodies and global philanthropic organisations, to initiate a dialogue on governance for the circular economy.