A fair and sustainable fashion industry is possible

We bring together brands, organisations, initiatives and individuals to take collective action.

Catalysing lasting change

The challenges facing the apparel industry are deep and complex.  To truly transform this industry we need to find new ways of thinking and new ways of working together.  We are working to catalyse positive, lasting change by supporting and driving initiatives that have the potential to transform the fashion industry.  

We work in collaboration and partnership with players from across the industry - from brands, retailers and manufacturers, to government, NGOs and associations of farmers and workers - to take collective action.  

Our work is guided by our theories of change and by the principles of gender justice.

Gender justice

We believe that to fundamentally transform fashion into a force for good, we must address gender inequality and violence against women. And we apply a gender lens in everything we do.

Women play key roles in cotton farming, but rarely hold influence in their households, in the fields or in producer organisations. Women factory workers make up 80% of the workforce, but are mostly relegated to unskilled jobs based on gender stereotypes, and are far less likely to be promoted than men. They are also paid less for the same work.

In the informal sector, where a large proportion of women work, they have no contracts or access to union representation, and they are especially vulnerable to low wages, excessive hours, and exploitation.

In each of our programmes, we work with partners, including women's rights groups, to promote women's voice, leadership and capacities to exercise their rights. And we help them influence decision-making in the supply chain. We also combat various forms of gender-based violence.

We employ a range of strategies including engaging men and boys, advocating for policies and practices to advance gender justice, and supporting alliances, as well as capacity building and learning initiatives.

Our Gender Justice Theory of Change guides us in achieving and measuring results and is applied across our programmes. 

Theory of change

Our organisational theory of change (TOC) illustrates how we work on the systemic challenges in the apparel industry. It shows the impact we aim for and how we believe we can catalyse positive, lasting change. Our theory of change is the backbone of everything we do, guiding our partnerships and informing monitoring and evaluation.

We apply this approach to each one of our signature programmes and each has its own TOC:

 Accelerating sustainable cotton

 Forced & child labour

 Working conditions

Gender justice

Circular fashion*

*Please contact us for further guidance on the KPIs for this signature programme.