We believe that to fundamentally transform fashion into a force for good, we must address gender inequality and violence against women. And we apply a gender lens in everything we do.
Women play key roles in cotton farming, but rarely hold influence in their households, in the fields or in producer organisations. Women factory workers make up 80% of the workforce, but are mostly relegated to unskilled jobs based on gender stereotypes, and are far less likely to be promoted than men. They are also paid less for the same work.
In the informal sector, where a large proportion of women work, they have no contracts or access to union representation, and they are especially vulnerable to low wages, excessive hours, and exploitation.
In each of our programmes, we work with partners, including women's rights groups, to promote women's voice, leadership and capacities to exercise their rights. And we help them influence decision-making in the supply chain. We also combat various forms of gender-based violence.
We employ a range of strategies including engaging men and boys, advocating for policies and practices to advance gender justice, and supporting alliances, as well as capacity building and learning initiatives.
Our Gender Justice Theory of Change guides us in achieving and measuring results and is applied across our programmes. You can find it here.