Why we're here

Right now, our industry isn't working for the good of the 150 million people who make our clothes. Our preference for fast, trendy and affordable fashion leads to severe forms of just-in-time production at the lowest cost possible. It means cotton farmers handle dangerous pesticides that harm their health and the environment. Factory workers make clothes in dangerous conditions, and struggle to make ends meet with their meagre wages. Forced labour is rife but stays hidden in complex, murky supply chains.

We believe this can change. We believe fashion has the power to improve the lives of the men and women behind our clothes. We believe fashion can be a force for good. Our mission is to transform the industry to make that happen.


Our partnership with C&A

We're a corporate foundation. We share the same heritage, values and approach to sustainability as C&A. And we work closely together to find the best ways to drive change.

With over 60,000 employees, millions of customers, as well as factories and suppliers in markets across the world, C&A brings another dimension to our work. Because of our partnership, we have first-hand insight into the market when we're helping farmers grow organic cotton. Our partners have the chance to test their initiatives in factories and with suppliers. And we have the potential to create 60,000 ambassadors in local communities.

Our history

When Clemens and August Brenninkmeijer founded C&A in 1841, they built a business and set a powerful idea in motion: doing business as an integral part of the community.

As the business grew, that spirit continued and a number of corporate foundations were set up to complement their private charitable giving. Instituto C&A in Brazil (1991), FundaciĆ³n C&A Mexico (1999) and C&A Foundation (2011). They were founded to improve lives wherever C&A operates through educational, health and disaster relief initiatives.

Given the deep-seated challenges of the global apparel industry, we felt we could do more. So, in early 2014, we began to reorganise our three C&A foundations to align against one single vision: to make fashion a force for good.

Our Approach to Gender Justice

The apparel industry is one of the largest employers of women workers, and can be a source of great economic opportunity and independence. But many women in the supply chain face discrimination and violence every day. This not only violates their rights, but stops them from advancing.

Read more about how we integrate gender justice in our work here.

Theories of Change

Our theory of change is the backbone of our approach to tackling the systemic challenges of the apparel industry. It illustrates our purpose and how we work to create positive, lasting change. It also shows our focus on the areas where we believe we can have the biggest impact. Each of our signature programmes also has its own TOC, which informs what we do, but also what don't do.

Click here to see our organisational TOC, as well as links to our programmatic TOCs.