On 5 October Fashion for Good will open their Fashion for Good Experience

C&A Foundation is proud to announce that on 5 October, our partner, Fashion for Good in Amsterdam will reopen and present their Fashion for Good Experience, an interactive technology-driven museum focusing on sustainable and circular fashion and innovation.

The museum aims to change the hearts and minds of visitors by helping them discover the stories behind their clothes, learn how they can take action and explore how they can have an impact on both an industry and international level. The museum will challenge guests to not only appreciate the aesthetics of fashion, but to actively contribute to making fashion good. Through a digital and personalized journey, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations.

Guest can discover over 50 amazing innovator who are about to disrupt the fashion industry and visit The Good Shop, a concept store which presents a sustainable collection that rotates every three months. The museum will also allow visitors to get creative and design their own Cradle to Cradle CertifiedTM GOLD T shirt and print it on demand. Ultimately, this space will answer questions like: How is biodegradable glitter made? Can a dress be made from mushroom roots? How can blockchain technology make the garment production process more transparent?

Like the fashion industry, Fashion for Good is on its own sustainability journey and has made every decision fitting out the Experience with sustainability in mind. Everything on display has been thoroughly assessed against Fashion for Good’s sustainability criteria, to use materials that are cleaner and safer than conventional alternatives and designed for more than one use.

As a founding partner we are proud to support The Fashion for Good Experience along with their corporate partners adidas, C&A and PVH Corp. The museum was developed in collaboration with Local Projects, a New York-based experience design studio known for its creative use of technology to create immersive spaces like the National September 11 Memorial & Museum and Cooper Hewitt Smithsonian Design Museum.