Being a force for good in communities
Making fashion a force for good doesn't start and end with the supply chain. It extends into the communities where C&A colleagues, customers and garment workers live too.
Together with C&A, we enable volunteer programmes that support local charities and drive employee engagement campaigns to empower women. We also partner with humanitarian organisations to support people in emergencies.
Together, we're giving back to communities. We're helping to make them strong so that they can thrive.
Superficial change won't help. To truly strengthen the most vulnerable communities, we must get to the root cause of complex challenges.Daniela Pavan, Programme Manager, Strengthening Communities
Working with women
Women are at the heart of the apparel industry. About 80 per cent of all garment workers are women and many of them face incredible challenges. We know that when women and girls are healthy, educated, are economically and politically empowered, their children, families and communities prosper.
Since our first-ever global engagement campaign in 2015, C&A staff – most of whom are also women – have shown their incredible passion for gender equality. Colleagues all over the world have continuously supported women’s issues raising funds for women’s organisations.
Giving back to local communities
Our long-standing community-giving programme in Europe channels C&A Foundation funds into local charities nominated by local C&A retail organisations. This programme gives C&A staff the opportunity to give back to the communities where they live and work.
Giving in this way is important. It means we can harness colleagues' knowledge of what their local community needs, boosting the effectiveness our grants. It also gives staff the opportunity to engage more deeply with their community. Employees are encouraged to propose charities and programmes they are personally familiar with and they strongly believe in. These grants, which are sometimes modest in size, often represent sizable sums to these grassroots recipients and ensure their sustainability, making a big impact to communities.
C&A employee volunteering
We believe that engaged and enthusiastic colleagues can multiply our efforts in the communities where we work. And there is nothing more precious than employees giving their time, talent and efforts.
Whether through our smaller initiatives to help communities in India, or through the longer-standing established programmes in Brazil and Mexico, C&A staff are encouraged to give back through volunteering.
C&A employees do community work, run education programmes and organise events.
Working closely with their charity partners, our volunteers are helping to build strong communities around the world.
Humanitarian disasters affect millions across the world each day, many of whom are in communities we work in. Being a force for good also means working in those communities to ensure their resilience.
Since 2015, we have been partnering with C&A and Save the Children to give support where it is needed the most. Our multi-year, multi-million euro alliance supports tens of thousands of mothers and children during emergencies, helping to build more resilient communities. Through this programme we also fund disaster risk reduction programmes in countries that C&A sources from including China, India, Bangladesh, Mexico and Brazil.
Currently, we are also partnering with global humanitarian organisations to provide support to the thousands of Rohingya refugees who have crossed the border into Bangladesh over the past year.