What did we evaluate?
The Employee Volunteering Programme (EVP) has been run by Instituto C&A and C&A Brazil since 1991. It engages around 2,500 C&A employees in almost 300 business units, in 120 cities, across 25 of the 26 Brazilian states. The EVP partners with community-based child education organisations to: 'train the volunteer employees of C&A to participate as citizens in the education of children and adolescents, in all communities where the company is present'.
The independent evaluation took place between March and September 2016. It focused on assessing the results of the last programme cycle (2013-2015) to:
The EVP delivered results for the company and volunteers, but no significant results for child education or organisational capacity:
The evaluation identified recommendations, drivers and challenges from which the following lessons are distilled.
What did we learn?
Evaluation Conclusion: Volunteering culture is strong and part of the C&A Brazil corporate 'DNA'. However, the past programming period was over-ambitious and the results for community organisations and children were limited. A new strategy and appropriate operational guidelines are needed so the EVP can improve over the next years.
You can find the executive summary here.
You can find the full report here.