Cotton Recovery: A Game Changer for Fashion?

by Joi Sears on Mar 07, 2016

How can we sustainably shape the world of the future? How can we consume with a clear conscience? What shape does effective recycling take? These are a few of the questions that we all have to ask ourselves in light of the fact that raw materials are finite and we're using up this planet's resources like we have another one to go to later.

I:CO believes it has found the answer to these questions, one proved by nature herself. Just as nature reuses everything that it produces, I:CO (short for I Collect) has created a closed-loop system in which textiles and shoes can be recycled and remade into new products. The fashion industry is the second most polluting industry in the world, next to big oil. Every year, millions of tons of textiles and shoes are produced. And every stage in a garment's life threatens our planet and its resources.

It can take more than 20,000 liters of water to produce 1 kilogram (2.2 pounds) of cotton, which is basically equivalent to a T-shirt and pair of jeans. This is a tremendous waste of our natural resources especially since the vast majority of what is produced is simply tossed in the garbage….

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Image credit: ICOSave


Just as nature reuses everything that it produces, I:CO (short for I Collect) has created a closed-loop system in which textiles and shoes can be recycled and remade into new products.