Only 1 percent of all cotton produced in the world is organic. Despite the increasing demand from textile and apparel industries, production of organic cotton is on the decline and poses a tremendous risk to both the environment and the future of sustainably-produced fabrics.
Fortunately, there is a plan on the horizon to help change course and disrupt the industry as a whole. Enter the Organic Cotton Accelerator (OCA) — a multi-stakeholder initiative spearheaded in 2013 by U.S. retailer Eileen Fisher and European brands C&A, H&M and Kering. Its purpose is to identify and fund interventions, strategies and new areas of development and opportunity to increase organic cotton production. Shona Quinn, sustainability leader for Eileen Fisher, contends that organic cotton production and innovation in the industry is critical to the future of sustainable apparel, namely her brand's commitment to consumers who are already seeking lifestyle changes that often begin and end with their clothing purchases.
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Image Credit: Organic Cotton Accelerator