Who are the people who make our clothes? What makes them laugh or cry? What are their hopes and fears? C&A Foundation is partnering with digital marketing agency Webable to bring a human face to the people working in the Bangladeshi garment industry.
Called Made in Equality, the multi-media programme aims to challenge negative perceptions locally and abroad and is inspired by the hugely popular social media feed 'Humans of New York'.
C&A Foundation Grant Manager, Maeve Galvin says: “Our primary audience is people in Bangladesh who aren't really involved in the garment industry.
“The industry suffers a poor reputation and is not seen as a desirable place to work or invest. Workers are often portrayed as victims and this project is about shifting those constructs and letting people speak for themselves."
“The industry suffers a poor reputation and is not seen as a desirable place to work or invest. Workers are often portrayed as victims and this project is about shifting those constructs and letting people speak for themselves.”Programme Officer, Supply Chain Innovation & Transformation Maeve Galvin
From the heart-warming to the heart-breaking, Made in Equality uses quotes and pictures to offer a small snapshot of people's lives in and around the garment factories: the local food stall owner, a sewer on the factory floor, the manager of a garment selling business.
Quotes are published in the local Bangla language, as well as in English. “It's more authentic to represent people in their own language, and for us this whole project is about positioning people as actors, rather than subjects or victims," says Maeve. “It fits well with C&A Foundation's 'passion not pity' ethos and our focus on worker empowerment and transparency."
Made in Equality launched in June and will evolve to include video content in the future.The website will be promoted locally by Webable and internationally through C&A Foundation social media channels. Make sure to check it out and share the content with friends and family.