Today, Dame Ellen MacArthur and Stella McCartney are co-hosting the launch of Ellen MacArthur Foundation’s new report A new textiles economy: Redesigning fashion’s future in London. The report - which was sponsored by C&A Foundation - lays out a positive vision for a new type of textile economy, in which clothes are designed differently, worn longer, and recycled and reused more often.
A new textiles economy: Redesigning fashion’s future presents a positive new vision for a system that works, and summons the creative power of the fashion industry to build it. In a new textiles economy clothes would be designed to last longer, be worn more and be easily rented or resold and recycled, and would not release toxins or pollution. Exploring new materials, pioneering business models, harnessing the power of design, and finding ways to scale better technologies and solutions are all needed to create a new textiles economy.
“Today’s textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting. The Ellen MacArthur Foundation’s report ‘A new textiles economy: Redesigning fashion’s future’ presents an ambitious vision of a new system, based on circular economy principles, that offers benefits to the economy, society, and the environment. We need the whole industry to rally behind it.”, says Ellen MacArthur
“The report presents an ambitious vision of a new system, based on circular economy principles, that offers benefits to the economy, society, and the environment. We need the whole industry to rally behind it.”Founder, Ellen MacArther Foundation Ellen MacArthur
“What really excites me about A new textiles economy: Redesigning fashion’s future is that it provides solutions to an industry that is incredibly wasteful and harmful to the environment. The report presents a roadmap for us to create better businesses and a better environment. It opens up the conversation that will allow us to find a way to work together to better our industry, for the future of fashion and for the future of the planet," says Stella McCartney.
Creating a new textiles economy sets a new level of ambition for the fashion industry, and will require an unprecedented scale and depth of collaboration. Industry leaders including Core Partners H&M, Lenzing, and NIKE Inc., and C&A Foundation as a Philanthropic Funder, endorse the new vision and report, to which they and over 40 influential fashion brands, leading businesses, NGOs, public bodies, and experts have contributed. McKinsey & Company has contributed research and analysis. Now the Ellen MacArthur Foundation is calling on the entire industry to rally behind this new vision and to launch a new wave of cross-industry collaboration and innovation to achieve it.
By presenting a clear understanding of the challenges faced and the economic opportunities, as well as practical levers for business, innovation and policy action, the New Textiles Economy report is a vital step in an industry-led approach to develop a global textiles system fit for the 21st Century.
For more information or to download the report see: tiny.cc/fibres