Are you up for the Charity Cup Challenge?

by Ilan Vuddamalay on Apr 03, 2017

This spring, C&A Europe is calling on kids and customers to have fun – and do some good for Save the Children – through the C&A Charity Cup Challenge.

The 'cup song' has swept across schools and social media in recent years. A quick YouTube search brings up thousands of videos of people performing the song while drumming on empty cups to create a catchy beat.

Now, C&A is tapping into the craze and asking people to film themselves performing the C&A Cup Song. For every video uploaded to Facebook with the hashtag #CandACharityCup, C&A Foundation will donate €5 to Save the Children.

“That's a potentially huge impact for the charity," says Ilan Vuddamalay, Programme Manager for C&A Foundation.

“We are proud of our partnership with Save the Children, which supports vulnerable children and families across the world when emergencies happen and helps communities in countries where C&A operates to better prepare and cope with crises in the future."

Here in Europe, generous donations from C&A customers and employees and funds from C&A Foundation have helped Save the Children deliver critical services for refugee children, and launch a search and rescue vessel in the Mediterranean.

“What's great about this latest initiative is that it's easy to do, lots of fun – and all you need is a cup! Anyone can get involved, and it's an uplifting way to involve kids in helping other children in times of crisis."

The C&A Charity Cup Challenge is being promoted across TV and social media channels and special limited edition cups are on sale across C&A stores.

So get your cup, get creative, and do your bit for Save the Children.

“We are proud of our partnership with Save the Children, which supports vulnerable children and families across the world when emergencies happen and helps communities in countries where C&A operates to better prepare and cope with crises in the future.”

Programme Manager, Employee Engagement & Humanitarian Assistance Ilan Vuddamalay